Salt Lake City Rebrand

In my very first Interactive Media Studies class, we talked about different elements of design and learned about design thinking. To culminate many of the principles we talked about regarding font, colors, and more - we were tasked with researching a major metropolitan city we had never been to, and with our research creating a full 11"x17" poster about the city. We were to include a logo, website homepage, fonts, colors, and product mockups based on the city's resources, processes, and values (or RPV).

With this opportunity, I chose to research and rebrand Salt Lake City, Utah. The surrounding nature is beautiful, and I felt as though I could do some fun things playing off the natural landscape and the city itself.